Amberley sitting on the beach working on her laptop

What We’re Embracing in 2024

Hey Wellness Experts!

Happy New Year! πŸŽ‰

Can you believe it’s 2024 already? I hope you’ve had an amazing start to the year, filled with positivity and exciting possibilities. It’s such a refreshing time to reflect on the past year and set ourselves up for success in the year ahead.

As we dive into 2024 (which is already flying by!), I’m here to share some trends and affirmations for your wellness business journey. Let’s make this year the one where your business experiences immense growth and expansion!

What We’re Leaving Behind in 2023:

Cold DMing:

Say goodbye to cold DMs! They not only feel a bit sleazy but are also outdated. Building authentic connections is key this year.

Overstuffing Keywords:

Let’s move away from overloading keywords into our content. Embrace a more natural, user-focused style that resonates authentically with your audience.

Throwing Spaghetti at a Wall and Seeing What Sticks:

No more random attempts! Analyse data, implement strategy and plan for meaningful results. It’s about intention and purpose.

Working with Misaligned Partners:

Niching down is crucial for both your mental health and business success. Align with those who share your values and ignite your passion to drive better results.

Neglecting SEO:

SEO is the fuel for your website. Instead of neglecting it; strategically optimise it to drive traffic to your website and enhance your online presence.

What We’re Embracing in 2024:

Blog Content:

Blogs are back! They’re excellent for SEO and position you as an expert. Share your insights and show that you are the expert.

Testimonials and Social Proof:

Build trust through social proof. Showcase success stories everywhere to assure potential clients of the effectiveness of your services.

Copy that Converts:

Focus your copy on solving client problems. Make it about them and how you can help, creating a connection that converts.

AI and ChatGPT:

We can’t beat AI, so we may as well use it! It’s great for SEO, content ideas, and more. Leverage technology to enhance your business efficiency.

Creating Genuine Connections:

Shift from obligatory connections to genuine ones. Connect because you genuinely want to build relationships, not just sell services.

Learning from Data:

Data is a goldmine. Listen to what it tells you about what works and what doesn’t. Use it to refine your strategies.

Letting Systems Do the Heavy Lifting:

Save time and energy by letting your website and automation work for you. Your website should be a 24/7 sales assistant, generating leads even while you sleep.

Are you ready to make 2024 the year you grow and scale your business? I certainly am! And I’m here to support you every step of the way. 🌟

P.S. Exciting news! I’m now accepting new clients for branding and website design. Feel free to send me a message or book a call below, and let’s chat about how we can smash those 2024 goals together!

I’m genuinely looking forward to witnessing the incredible journey this year holds for you! 😊

Amberley xx

January 12, 2024

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