Above the Fold Essentials for Your Wellness Site

Not getting enough enquiries through your wellness website? Are you spending hours marketing your business, only to check your inbox and hear… crickets? 🦗

It’s not because you’re not qualified enough or you’re too expensive, it’s because your website could be spending them away! 🫣

According to Hotjar you only get 50 milliseconds to make an impression on your website.

So first things first, let’s make sure you have these 5 essential items above the fold on your wellness website to capture your visitor’s attention right away.

Strong Tagline

Having a strong tagline stating who you are, what you do and who you serve will reassure visitors that they’re in the right place and you’re the right person to solve their problems.

Professional Photo of You

Having a professional, clear photo of you looking at the camera will provide a personal connection with visitors, create trust, and humanise your brand, making it easier for visitors to relate to you and your business.

Call to Action

Having a call to action that stands out encourages engagement by directing your visitor’s attention towards that desired action, improving conversion rates and guiding them through your customer journey.

Your Logo

Having your logo above the fold on your website creates instant brand recognition. Make sure to link your logo to your homepage so that visitors can quickly return to the main page, creating a seamless user experience.


Having your navigation above the fold makes it easy for your visitors to access important pages on your website. This allows visitors to easily explore your website’s offerings without scrolling, leading to higher engagement and reduced bounce rates.

Seeking a website review? Curious about where your site stands? Feel free to contact us for a complimentary website audit or discovery call today.

November 30, 2023

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