Bloom Acupuncture
brand & Website design
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WORK WITH US
Before collaborating with Bloom Acupuncture, their brand was outdated and attracting a market that was too young for their liking.
It was important for the brand to be modern, clean, and professional while still having a distinct personality.
We were drawn to the concept of integrating Chinese herb references, aiming to attract a mature female market as their focus lies in addressing women's health issues such as peri-menopause, infertility, and pregnancy.
When Claire approached us, she realised her brand needed a makeover to attract the right clientele, and her website was struggling to convert leads effectively.
Through our comprehensive branding and website design process, we collaborated to pinpoint growth obstacles and customer conversion challenges.
Together, we came up with a strategic plan, crafting a sleek, modern, and user-friendly website that perfectly guided high-end clients to book their sessions.
"Amberley was fantastic to work with. she streamlines the whole process so it's really easy for her to get the information she needs to create the branding and update my website and SEO. Highly recommend working with her. The process side and SEO side of things were fantastic. very well-oiled processes and use of programs to streamline communication was great."
claire- bloom acupuncture
Website Strategy and Design
"Amberley is extremely detail focused, works well to deadlines, open to suggestions & questions. She's really helpful and wants to do a good job for you."
claire- bloom acupuncture
"Thank you so much for your hard work Amberley. You have been fantastic. So fast, efficient, and being a process-driven lady myself, I have really loved your systematic approach to the whole process."
claire- bloom acupuncture
Branding
This helped us to notice that:
- There were too many menu items which was confusing her audience.
- The footer was under utilised, causing people to leave her website.
- There was information overload.
- There were not enough call-to-action buttons and no clear customer journey.
- There was a high bounce rate off some pages.
- Nobody is clicking on the About page from the Home page, meaning we need stronger copy and a photo of Claire looking at the camera to connect with her audience.
And much, much more!
We completed a competitor analysis and customer journey maps to ensure we were one step ahead of the market and visitors could easily find their way to book. We also optimised the website so that search engines can crawl the website and show it to her ideal clients.
With enhanced conversion elements, a decluttered interface, and optimised search engine performance, Bloom Acupuncture is now set to flourish!